My son Sam is the inspiration behind Embrace The Difference®. When Sam was two years old he was not speaking and I knew there was something wrong. We addressed his hearing issues with tubes and speech therapy which allowed him to catch up. In kindergarten, we knew there were other issues. He was diagnosed with ADHD. As the years went on, learning disabilities started to surface and finally he was diagnosed with Asperger’s Syndrome at age 14.

Raising Sam was quite an adventure. Each new school year brought new challenges that had to be faced. But Sam has an amazing gift. He astounds people by his ability to read people’s emotions. Many people have taken Sam under their wing through the years, embracing and accepting his differences. Because of this, Sam was able to grow into the amazing young man he is today.

Sam is now an adult with special needs and this brings on a whole new set of challenges. It is my hope and dream that this symbol and message will spread! I will not always be here to protect my son and it is my wish to leave a more tolerant and accepting world for Sam and for each of us! We are all fighting our own battles!

Embrace The Difference® is a simple, yet powerful reminder that we are all connected, no matter what differences we may have. This simple symbol I designed has turned into a signature jewelry line and its purpose is to give back. It not only promotes acceptance – it raises funds for a variety of different organizations.   Because it was the people and organizations that embraced my son and shaped him in to the happy young man he is today.  My mission is two fold: spread a message of kindness, and give back to your local organizations. To date, we have donated over $450,000! Please join me in my mission – it feels good to do good!


Robyn Zimmer

Robyn Zimmer

It was a quote by Edwin Markham that inspired me to design the Embrace the Difference® symbol. Quotes have always been a source of inspiration for me, maybe they will be for you, too. Here are some of my favorites:

He drew a circle that shut me out. Heretic, rebel, a thing to flout. But love and I had the wit to win: We drew a circle that took him in.

– Edwin Markham

When you look at a person, any person, remember that everyone has a story. Everyone has gone through something that has changed them.

– Unknown

Kindness is the language which the deaf can hear and the blind can see.

– Mark Twain

I believe it’s our responsibility to show our communities the value of all people, to celebrate different, and to take a stand for acceptance and inclusion.

– Julie Foudy

Tolerance, diversity, and inclusion are not political opinions. They are non-negotiable human rights – hard fought and secured in America.

– Andy Dunn

I think tolerance and acceptance and love is something that feeds every community.

– Lady Gaga

One person can make a difference, and everyone should try.

-John F Kennedy

Purchasing with a Purpose

make a purchase

01. Make A Purchase

shop online, or stop into reeds jewelers to see the collection in person.
redeem donation to a charity

02. Redeem To Donate

choose your participating organization. on each product detail page, we have noted how much will be donated to charity.
make a difference

03. Make A Difference

Wear your new Embrace the Difference® proudly, knowing that YOU make a difference!

Kind Words from Our Friends

The Alzheimer’s Association, WNY Chapter is so pleased to be a part of the Embrace the Difference initiative. Robyn’s jewelry design is beautiful and simple, yet it perfectly represents the connectedness and differences in all of us. While we are very grateful for the donations it has brought to our organization, we also believe in their vision of acceptance for everyone, regardless of disability, age or illness.

Lynn W.

Alzheimer’s Association, WNY Chapter

The reviews regarding the Embrace the Difference jewelry are consistently enthusiastic and positive. Men and women love the variety of jewelry items and the opportunity for lovely gifts! Staff and families have expressed their positive feelings about “Embrace the Difference”, and love the significance of the name. Bornhava is most grateful for the promptness we receive the bonus from purchases These financial gifts enable Bornhava to provide the extras that are so significant to children—We are most thankful.

Barbara-Jo H.


Embrace the Difference is not only beautiful, but it speaks to people. When you see someone with an Embrace the Difference piece, you are curious to know their story. Danceability, a dance and movement program for children and adults with special needs and their families, is thrilled to be one of the Embrace the Difference charities. The donations we have received are making a difference for our dancers. We all can’t wait to see what piece of jewelry is next!

Robin Bishop

Co-Executive Director, Danceability

Robyn created a version of the two tone Embrace the Difference ring that is as extraordinary as my Eric. I proudly wear it daily as it connects me to my son in a new way that pictures and memories could not. It inspires me to continue creating awareness and outreach efforts relating to chronically ill children in need of specialized long term care facilities, the mission of the Eric Brigandi Foundation.

Rosalie LaRocco

Founder, The Eric Brigandi Foundation

Evergreen Health Services and Embrace the Difference share the same values. Every day, the Evergreen staff works to provide quality care to the WNY community. We’re so pleased that this jewelry exists as a beautiful reminder of what we’re all working toward: understanding, inclusion, respect. We are proud to promote Embrace the Difference, and to be a recipient of their charitable giving.

Ron Silverio

President/CEO, Evergreen Health Services

As a service provider, “Embrace the Difference” speaks to me on 2 levels: spiritual and support. To embrace, love, accept, and include people with other abilities is what we should be all about. This concept of inclusion IS our mission and must be our passion. To be supported financially from the generous donations of the sale of the jewelry further reinforces the provider who embraces that mission and passion. The Zimmer family “gets it!” I am very happy to be drawn into their circle.

Michael G.

Heritage Centers

Type 1 diabetes makes our kids strong, independent, and resilient. We “Embrace the Difference” as we face our challenges with hope.

Alexandra Kobza.


As a mother of a child who passed away, I am always looking for where I am supposed to be and where I fit…..and again, with your design, I feel like it is possible to find my place again! Thank you for giving me a little bit more hope everyday, more so, thanks for giving my students a feeling of belonging now! YOU ROCK!!

Ashley Smith Chauvin

Joubert Syndrome Children

We are all true believers that “we are connected” as we embark on our individual journeys. We are connected by our strength, our fears, our hopes and our differences. Thank you for designing jewelry and gifts that assists us with promoting acceptance and understanding while also raising money for Kaely’s Kindness Foundation. We are so very grateful that we have been chosen to assist in spreading the message of kindness and acceptance.

Maggie Dreyer

Kaely's Kindness Foundation

We are proud to be a participating charity. Robyn’s jewelry is stunning and beautifully symbolizes that we are all interconnected despite our differences. As an organization, we appreciate the donations received and the families and individuals we serve are grateful to have a unique piece of jewelry that means so much to them.

Megan A. Thering

Development Specialist, Summit Educational Resources

Follow. Shop. Make A Difference.

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a line of jewelry, apparel & accessories designed to spread a message of acceptance and kindness and raise funds for organizations that do the same


Reeds Jewelers is our exclusive retailer. See the collection in person at your local Reeds Jewelers store